Selling destinations : geography for the travel professional

Clasificación: G 155 .A1 M269 2010 | Agregado: 07/10/2020

Marc Mancini. -- 5a. ed. -- New York : Delmar Cengage Learning, 2010.
xii, 567 p.; 28 cm.
ISBN 978-1-4283-2142-7.
Incluye índice.
Contenido: Preface -- Basic ingredients: geography and how to sell it -- North America: charm of the familiar -- New England: the cradle of liberty -- New York and New Jersey: Broadway and Boardwalk -- Pennsylvania, Maryland, Virginia, and Washington, D.C.: the mid-Atlantic medley -- Florida: where the mouse roars -- California and Arizona: glamour and grandeur -- Canada and Alaska: the great white north -- Hawaii: paradise found -- North America potpourri (East) -- North America potpourri (West) -- Latin America and the Caribbean: rhythms of culture -- Mexico: tropical fiesta -- The Caribbean: a sea of nations -- Brazil: where everything sizzles -- Latin America Potpourri -- Europe: continental flair -- Great Britain and Ireland: foreign, yet familiar -- France: the movable feast -- Italy: Pisa and pizza -- Spain and Portugal: everything under the sun -- Germany: romantic roads -- Greece and Turkey: an odyssey of culture -- European potpourri -- Africa and The Middle East: savannahs and sand -- Egypt: riddles in the sand -- Israel, Palestine, and Jordan: the holy lands -- Kenya and Tanzania: the lion sleeps tonight -- African and Middle Eastern potpourri -- Asia and the Pacific: rim of mistery -- Australia and New Zealand: where things are jumping -- The Pacific: fantasy islands -- Japan: pearl of the orient -- Singapore and Thailand: crossroads of Asia -- China: of red and gold -- Asia and the Pacific potpourri -- Appendix A. Average lenght of stay- leisure travelers -- Appendix B. Research resources -- Appendix C. Destination-related feature films.