Alexander Jutkowitz -- Hoboken, N.J. : John Wiley & Sons, 2017 xii, 161 p. ; 23 cm. Mercadotecnia Incluye índice. Introduction: A call for storytellers -- Wisdom, wonder, and delight -- The age of the educated consumer -- Its about human nature -- Its life stages, not ages: the generation myth and the power of personalization -- Atomize, serialize, magnetize, and keep your velocity? -- Only connect: creativity and consistency -- Content marketing applied part 1 -- Content marketing applied part 2 -- Asymmetrical thinking -- Afterword: the future of storytelling.