Phil Rosenzweig. -- New York : Free Press, 2007.

xxiv, 263 p.; 21 cm.

ISBN 978-1-4767-8403-8.

Incluye referencias bibliográficas e índice.

Contenido: Preface -- How little we know -- The story of Cisco -- Up and down with ABB -- Halos all around us -- Research to the rescue? -- Searching for stars, finding halos -- Delusions piled high and deep -- Stories, science, and the schizophrenic tour de force -- The mother of all business questions -- Managing without coconut headsets -- Greed and the great recession -- Back to the present -- Appendix.