A.G. Lafley, Roger L. Martin. -- Boston, Mass. : Harvard Business Review Press, 2013.

260 p.; 24 cm.

ISBN 978-1-4221-8739-5.

Incluye referencias bibliográficas e índice.

Contenido: Introduction. How strategy really works -- One. Strategy is choice -- Two. What is winning -- Three. Where to play -- Four. How to win -- Five. Play to your strengths -- Six. Manage what matters -- Seven. Think through strategy -- Eight. Shorten your odds -- Conclusion. The endless pursuit of winning -- Acknowledgments -- Appendix A: P&Gs performance -- Appendix B: The microeconomic foundations of strategy and the two ways to win.