HBR guide to persuasive presentations

Clasificación: HF 5718.22 D812 2012 | Agregado: 07/10/2020

Nancy Duarte. -- Boston, Mass. : Harvard Business Review Press, 2012.
xvii, 229 p.; 23 cm. -- (Harvard business review guides)
ISBN 978-1-4221-8710-4.
Incluye índice.
Contenido: Introduction -- Audience. Know your audience and build empathy -- Message. Develop persuasive content -- Story. Use storytelling principles and structure to engage your audience -- Media. Identify the best modes for communicating your message -- Slides. Conceptualize and simplify the display of information -- Delivery. Deliver your presentation authentically -- Impact. Measure-and increase- your presentations impact on your audience.