Eduardo del Buey. -- Victoria, B.C. : Friesen Press, 2014.

x, 155 p.; 22 cm.

ISBN 978-1-4602-4706-8.

Contenido: Introduction -- Guerrilla communications -- Internal guerrilla communications -- External guerrilla communications -- Networking -- Spokespersonry -- Press releases and press conferences -- Effective messaging -- Strategic communications -- Reaching key audiences -- Planning -- The learning organization -- Crisis communications -- Speeches -- Live your message -- Corporate diplomacy -- Multimedia -- Conclusions.