Alexander Osterwalder, Yves Pigneur. -- Hoboken, N.J. : John Wiley & Sons, 2010.

278 p.; 19x24 cm.

ISBN 978-0470-87641-1.

Incluye referencias bibliográficas.

Contenido: Canvas -- Definition of a business model -- The 9 building blocks -- The business model Canvas -- Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Process -- Business model design process -- Outlook -- Afterword -- Where did this book come from?