Brian Sheehan. -- Switzerland : AVA, 2010.

183 p.; 23 cm. -- (Basics marketing ; 2)

ISBN 978-2-940411-33-7.

Incluye índice.

Contenido: Introduction -- The digital media revolution -- Search marketing -- E-commerce and e-branding -- Advertising on the web -- The social web -- Online applications and mobile marketing -- Measurements and analytics -- Ethical approaches.