Damian Ryan, Calvin Jones. -- London ; Philadelphia, Kogan Page, 2011.

vi, 210 p.; 22 cm.

ISBN 978-0-7494-6062-4.

Incluye índice.

Contenido: Introduction -- The rapid evolution of (digital) marketing -- Dockers pants dance -- The truth about smart -- Doritos Hotel -- Lynx Primal Instinct -- Rage Against the Machine of Christmas number one -- Pizza Hut iPhone application -- The Photographic adventures of Nick Turpin -- TurboTax Super Status -- The Spoonful -- In an Absolut world -- Wario Land Shake It YouTube shake-up -- WALL-E -- The Best Job in the World -- Star Trek -- Shadow Napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes your day -- 12 cams create your rainbow -- World Malaria Day Twitter war -- Break the Cycle -- Barack Obama 2008 presidential campaign-the 15 swing states -- Looking forward to a creative digital future.