Tony Proctor. -- London ; New York : Routledge, 2021.
|
vii, 118 páginas : diagramas ; 23 cm.
|
(Absolute essentials of business and economics) |
Incluye material complementario disponible en la web.
|
Incluye bibliografía e índice.
|
Contenido incompleto: Marketing strategy. -- Product portfolio and marketing capabilities. -- Industry and competition. -- The marketing environment. -- Customer and market analysis. -- Sustainable competitive advantage.
|