Absolute essentials of strategic marketing

Clasificación: HF5415.13 P763 | Agregado: 10/10/2022

Tony Proctor. -- London ; New York : Routledge, 2021.
vii, 118 páginas : diagramas ; 23 cm.
(Absolute essentials of business and economics)
Incluye material complementario disponible en la web.
Incluye bibliografía e índice.
Contenido incompleto: Marketing strategy. -- Product portfolio and marketing capabilities. -- Industry and competition. -- The marketing environment. -- Customer and market analysis. -- Sustainable competitive advantage.