|
Chris Hackley, Rungpaka Amy Hackley -- 4a.Ed. -- Reino Unido : Sage, 2018
|
|
xiv, 370 páginas : ilustraciones a color ; 24 cm.
|
|
Incluye bibliografía, glosario e índice.
|
|
Contenido incompleto: Advertising and promotion under convergence. -- Advertising theory. -- Brands and promotional communication. -- The creative agency model.
|
|
|
|
