Madrid : UNWTO : ETC, 2015.

233 p.; 30 cm.

ISBN 978-92-844-1685-1.

Incluye referencias bibliográficas.

Contenido: Acknowledgments -- Foreword -- Executive summary -- Introduction -- Strategic review -- MCCI industry overview -- Association conventions and congresses: analysis and profile -- Corporate meetings: analysis and profile -- Incentives: analysis and profile -- Analysis of the decision-making processes of MCCI organizers -- The decision-making process of MCCI organizers -- Association conventions and congresses: needs and expectations -- Corporate meetings: needs and expectations -- Incentives: needs and expectations -- Best practices: convention bureaux in Europe, America and Asia -- Key findings and recommendations -- Annexes.