Tourism at world heritage sites : challenges and opportunities : International tourism seminar

Clasificación: FOLL G 156.5 .H47 T727 2015 | Agregado: 07/10/2020

Cesmse (Izmir), Turkey, 26 march 2013. -- Madrid : UNWTO, 2015.
79 p.; 29 cm.
ISBN 978-92-844-1659-2.
Contenido: Foreword -- Introduction -- Opening ceremony -- Sustainable tourism management of heritage sites -- Keynote speech: Safeguarding heritage assets for sustainable tourism: the importance of tourism congestion management -- Panel presentations: Synopsis of session 1: panel discussions -- Summaries of panel presentations -- Schonbrunn Palace, Vienna, cultural heritage and sustainability -- Sustainable management of heritage sites: the Turkish experience -- Sustainable management of the heritage sites: the case of roman emperors route: challenges of transnational product development -- The Coal Heritage Park in Zabrze (Poland): facing the requirements of UNESCO s world heritage sites and sustainable tourism criteria embodied in the future World List of Industrial Heritage for Tourism -- Issues arising from session 1 -- Communicating our World Heritage -- Keynote speech: Communicating heritage: a UNWTO Handbook for the Tourism -- Panel presentations: Synopsis of session 2: panel discussions -- Communicating heritage in Azerbaijan: its role in building a new national identity -- Communicating world heritage sites in Greece -- Cultural tourism in Turkey: the operator s perspective -- Cultural heritage: do we know to communicate? --World Heritage Site: is it a brand name? -- The role of 3D technology in enhancing the visitor experience in the 21st century -- Issues arising from session 2 -- Concluding remarks.