Online consumer behavior : theory and research in social media, advertising, and e-tail

Clasificación: HF 5415.32 O58 2012 | Agregado: 07/10/2020

editado por Angeline G. Close. -- New York, Routledge, 2012.
xxxiii, 366 p.; 23 cm.
ISBN 978-1-84872-969-8.
Incluye referencias bibliográficas e índice.
Contenido: Consumers online identity -- Snapshots of the self: exploring the role of online mobile photo sharing in identity development among adolescent girls -- Source characteristics in online shopping: do Avatar Expertise, similarity, and attractiveness affect purchase outcomes? -- Overcoming human limits through the satisfaction of desires on virtual worlds -- Social media, blogs, and privacy issues -- Managing new media: tools for brand management in social media -- Consumer activism through social media: carrots versus sticks -- Authenticity in online communications: examining antecedents and consequences -- Web 2.0 and consumers digital footprint: managing privacy and disclosure choices in social media -- Online adverstising and online search behavior -- Viewer reactions to online political spoof videos and advertisements -- Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships -- Male consumers motivations for online information search and shopping behavior -- e-Tail consumer behavior and online channels -- Exploring hybrid channels from the customer perspective: offering channels that meet customers changing needs -- Consumer trust and loyalty in e-Tail -- Toward a theory of consumer electronic shopping cart behavior: motivations of e-Cart use and abandonment.