Marketing

Clasificación: HF 5415 B972 2016 | Agregado: 09/10/2018

James L. Burrow, Aubrey R. Fowler. -- 4a. ed. -- Boston, Mass. : South-Western Cengage Learning, 2016.
xv, 722 p.; 28 cm.
ISBN 978-1-133-96248-9.
Incluye índice.
Contenido: Marketing today and tomorrow -- Socially responsible marketing -- Marketing begins with economics -- Marketing basics -- Marketing information and research -- Marketing starts with customers -- Competition is everywhere -- Social media and E-Commerce -- Develop a marketing strategy and marketing plan -- Develop successful products -- Services need marketing -- Business-to-business marketing -- Distribution -- Determine the best price -- Promotion -- Advertising -- Selling -- Marketing in a global economy -- Manage risk -- Finance marketing activities -- Entrepreneurship and marketing -- Take control with management -- Plan your future in marketing.