Planning and management of meetings, expositions, events, and conventions

Clasificación: AS 6 F333 2015 | Agregado: 09/10/2018

George G. Fenich. -- Boston : Pearson, 2015.
xvii, 218 p.; 28 cm.
ISBN 978-0-13-261043-8.
Incluye índice.
Contenido: Preface -- Introduction -- Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event program planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry -- Epilogue.