The decision-making process of meetings, congresses, conventions and incentives organizers

Clasificación: G 155 .A1 D294 2015 | Agregado: 09/10/2018

Madrid : UNWTO : ETC, 2015.
233 p.; 30 cm.
ISBN 978-92-844-1685-1.
Incluye referencias bibliográficas.
Contenido: Acknowledgments -- Foreword -- Executive summary -- Introduction -- Strategic review -- MCCI industry overview -- Association conventions and congresses: analysis and profile -- Corporate meetings: analysis and profile -- Incentives: analysis and profile -- Analysis of the decision-making processes of MCCI organizers -- The decision-making process of MCCI organizers -- Association conventions and congresses: needs and expectations -- Corporate meetings: needs and expectations -- Incentives: needs and expectations -- Best practices: convention bureaux in Europe, America and Asia -- Key findings and recommendations -- Annexes.