Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions

Clasificación: NC 1002 .P33 B561 2013 | Agregado: 07/10/2020

Beverly, Mass. : Rockport Publishers, 2013.
191 p.; 23 cm.
ISBN 978-1-59253-813-3.
Contenido: Shelving, designed to sell -- Beyond the shelf, designing for usage -- Working with a budget -- Naming systems & varieties -- Primary vs. secondary packaging -- In-house agencies -- Materials & substrates -- Brand refresh -- Color -- Photography & styling -- Designing for food -- Humor -- Packaging for kids -- Spirits, wine & beer -- Make it giftable -- Endcap.